South India emerges as hub for ultra-luxury housing segment, Hyderabad leads

South India’s housing market is emerging as a hub for ultra-luxury segment and no longer being a mid-income demand.

Three southern cities namely Hyderabad, Bengaluru and Chennai have recorded 811 ultra-luxury home sales (Rs 10 crore and above) worth a combined Rs 11,246 crore in FY26, as per a joint report by India Sotheby’s International Realty and CRE Matrix.

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In the region, Hyderabad has emerged as the clear leader in South India’s ultra-luxury segment with 625 units sold with the total value of Rs 8,562 crores constituting 77% of total ultra-luxury sales across the three cities.

A Tale of Three Cities: Scale, Velocity, and Prestige Hyderabad’s luxury segment has seen a structural transformation, growing 3.5x from Rs 2,447 crore to Rs 8,562 crore in just four years.

A defining feature of the Hyderabad market is the scale of its product; nearly 57% of sales are for apartments larger than 8,000 sq. ft., with villas and row houses accounting for 40% of the FY’26 total value.

According to the report, at Rs 10 crore, buyers can get 6,210 sq ft in Hyderabad as compared to 3,930 sq ft in Bengaluru, and 4,290 sq ft in Chennai.

Hyderabad offers significantly larger homes at similar price points, making it highly attractive for luxury buyers.

Bengaluru recorded 128 units sold at value of Rs 1,957 crore. While volumes are lower than Hyderabad, the city stands out for rising demand for premium living, strong tech-driven wealth creation, and rapid transformation of new micro-markets.

Chennai recorded 58 units sold at the value of Rs 727 crore. Chennai’s luxury market remains more conservative, rooted in legacy ownership, and slower to scale compared to peers.